The

POD

News

Weekly

Review

with

Buzzsprout

Podcast

Hosting

Made

Easy.

I'm

joined

today

by

a

friend

of

the

show.

Her

name's

Megan

Lazovic.

She

is

the

Edison

Research

Vice

president.

You

may

have

seen

her

recently

hosting

The

Infinite

Dial

2025

with

James

Critland.

Megan,

hello.

How

are

you?

Hi,

Sam.

I'm

great.

Thanks

for

having

me.

What

a

great

job

well

done

to

you

and

to

James

on

the

presentation.

It

was

really

insightful

and

what

I'd

love

to

do

now

to

start

to

unpack

some

of

that

now

you've

had

time

to

decompress,

I

guess,

from

having

to

put

it

out

there.

It'd

be

lovely

to

go

through

some

of

the

highlights

with

you

and

get

your

further

thoughts,

really.

So

first

of

all,

let's

start

off

with

Infinite

Dial.

How

long

has

it

been

going?

So

it

is

the

27th

year

of

the

study

and

it

was

started

by

Edison

President

Larry

Rosen

and

the

team

back

then.

And

I

actually

gave

a

shout

out

to

Pierre

Bovard,

who

is

with

Cumulus,

one

of

the

sponsors

of

the

report.

But

he

really

is

the

one

who

came

to

Larry,

way

back

then

to

talk

about

Internet

radio.

And

they

wanted

to

get

a

sense

of

how

Americans

are

using

it.

And

we're

so

lucky

that

we've

been

able

to

find

sponsors

for

the

studies

for

27

years.

So

we've

been

able

to

measure

that

growth

over

time

and

all

of

the

digital

audio

consumption

and

other

consumer

behaviors

over

that

time.

You've

also

grown

the

infinite

dial

to

be

in

other

countries

as

well.

Where

are

the

infinite

dials?

We

have

many

different

infinite

dials,

not

necessarily

consistent

every

year

in

every

country.

We've

done

Germany,

we've

done

South

Africa,

Australia.

That

one

is

coming

up.

Actually.

I

don't

know

if

we've

officially

announced

it,

but

you

can

look

for

that

one

this

year.

We've

done

New

Zealand

many

years

ago.

I

think

we

did

Ireland,

uk.

So

really

we're

trying

to

get

it

anywhere

we

can.

Ideally,

we

can

get

to

a

place

where

we're

doing

it

every

single

year

in

every

country

so

we

can

get

the

same

benefits

that

we

do

with

the

US

study,

where

we

see

year

after

year

consistency

and

we're

able

to

see

how

habits

have

grown.

But

it's

also

nice

if

we

can

only

do

the

study

every

two

years

to

look

at

consumer

behaviors

that

way.

So

the

study

highlights

critical

insights

into

podcast

consumption,

online

audio,

trends

in

car

audio

usage,

smart

speaker

usage,

social

media

behaviors

and

other

digital

media.

Now,

what

was

the

big

highlight?

One

that

James,

I

think,

highlighted

on

Pod

News

Daily

was

that

podcasting

has

gone

mainstream.

Over

50%

of

people

now

are

consuming

or

listening

to

a

podcast.

Is

that

the

big

takeaway

for

you

from

the

report,

or

was

there

something

else

that

you

thought?

No,

that

was

not

the

big

takeaway,

James.

This

is

what

the

big

takeaway

is.

Well,

the

big

takeaway

is

up.

Things

are

up.

Digital

consumption

is

up,

but

especially

podcast

consumption

is

up.

And

that's

the

thing

that

everyone

is

holding

their

breath

for.

Every

single

year.

You

know,

I

have

reporters

messaging

me.

Can

you

just

tell

me,

is

it

going

to

be

up?

You

know,

you

don't

have

to

give

me

the

number.

Is

it

going

to

be

up?

So

that

was

the

great

news

that.

That

every

year

we've

previously

reported

podcast

listening,

that

podcast

listening

is

now

up.

70%

of

Americans

have

listened

to

a

podcast

that's

up

from

previous

years.

And

of

course,

the

exciting

bit

of

this

year

is

that

we

didn't

just

measure

listening.

We

also

asked

about

watching

podcasts.

And

51%

of

Americans

have

watched

a

podcast.

So

you

know

what?

The

majority

of

Americans

are

consuming

podcasts

through

video.

And

then

when

you

sort

of

roll

up

that

information

and

look

at

the

combined

consumption

figures,

we

have

an

even

higher

jump.

73%

of

Americans

have

consumed

a

podcast,

either

through

audio

or

video.

So

it's

pretty

much

up

any

way

you

look

at

it.

If

you're

just

looking

at

audio,

we

see

increase.

If

you

roll

in

those

video

numbers,

you

see

even

more

of

an

increase,

which

is

exciting

for

everyone

in

the

space.

They

want

to

be

able

to

say,

look

how

much

we've

grown.

Yeah.

And

one

of

the

things

in

the

report

is

that

YouTube

is

a

service

used

most

often

to

listen

to

podcasts,

which,

again,

given

that

they've

only

gone

into

the

market,

that

was

also

a

staggering

standout

for

me.

Well,

of

course,

podcasts

have

been

on

YouTube

for

many

years.

And

actually,

Sam,

I

should

tell

you,

I

know

that

you're

looking

at

from

the

tech

side,

I'm

always

looking

at

it

from

the

consumer

side.

While

I

do

work

with

the

surveys

and

the

quantitative

research,

I

spend

a

lot

of

my

time

in

qualitative

research

where

I'm

talking

to

real

people

about

their

consumption.

And

you

ask

a

real

person

about

their

consumption

to

podcasts,

they

say,

oh,

yeah,

I've

been

listening

to

podcasts,

or

I've

been

watching

this

podcast

on

YouTube

for

years.

So

the

consumers

don't

necessarily

think

about

the

tech

and

the

networks

and

all

of

that.

They

don't

see

it

the

same

way

that

people

in

the

industry

do.

So

we

say,

oh,

YouTube

just

got

in

the

space,

or

they

finally

just

talked

about

it

in

their

yearly

meeting.

But

no,

they've.

They've

been

in

the

space

because

that's

where

people

are.

They're

heavily

using

YouTube

for

so

many

different

parts

of

their

life.

So

it

makes

sense

that

they're

also

consuming

podcast

content

through

YouTube.

So

I

love

the

fact

that

everything's

up.

But

looking

back

over

the

last

six,

seven

months,

maybe

even

last

couple

of

years,

we

talk

about

number

of

redundancies

within

the

industry,

we

talk

about

the

fact

that

advertising

revenue

is

not

going

across

that

2

billion

threshold.

How

do

we

equate

the

two

between

a

growing

audience

that's

listening

and

yet

a

declining

industry

in

terms

of

the

number

of

people?

So

where

do

we

balance

those

two

parts

of

the

conversation?

I

mean,

there's

an

ebb

and

flow

in

every

part

of

business

and

adjustment,

readjustment.

And

I'm

sorry,

I

can't

necessarily

speak

to

all

of

that

again

because

I'm

so

in

the

consumer

world.

But

we

do

know

the

opportunity

is

there,

and

hopefully

having

these

new

numbers

can

help

the

industry

prove

their

case,

prove

that

people

are

consuming,

that

people

are

getting

the

messaging,

and

that

it's

really

valuable.

Messag

of

the

other

studies

I

know

we'll

get

to

later.

The

fandom

phenomenon

does

talk

about

the

amazing

relationship

that

listeners

have

with

podcasts

and

how

much

they

value

messaging

through

those

podcasts.

So

the

opportunity

is

absolutely

there,

and

it's

growing

because

more

and

more

people

are

entering

the

space

every

day.

So

how

the

industry

harnesses

that.

I

can't

help

you

there.

I'm

sorry.

The

opportunity's

there.

That's

what

you

guys

have

to

figure

out.

Okay,

now,

one

of

the

other

things

that's

quite

interesting

was

car

audio

continues

to

grow.

Why

is

that?

Are

we

all

coming

out

of

COVID

Is

this

just

going

back

to

where

it

was

pre

Covid,

or

is

this

a

growth

beyond

what

was

there

before?

So

I

think

it

has

less

to

do

with

COVID

and

more

to

do

with

the

adoption

of

technology

in

the

car.

Infinite

Dial

has

been

showing

growth

in

digital

audio

usage

year

after

year

after

year.

Very,

very

fast

on

mobile

devices,

et

cetera.

But

the

car

environment

moves

so

much

slower.

People

own

their

car

for

10

years.

So

even

though

that

technology

is

out

there,

they're

not

adopting

it

as

quickly

as

they

do

in

other

parts

of

their

lives.

So

the

exciting

part

here

that

we're

seeing

in

some

of

the

data

points

about

automotive

phone

integration

system

is

that

we're

finally

reaching

a

tipping

point

where

more

than

a

third

of

Americans

have

these

systems

and

use

these

systems

in

their

car.

So

people

are

hooking

their

Phone

into

Apple

CarPlay

into

Apple

Android

Auto

that

is

changing

consumption

behaviors

in

the

car.

And

it's

making

so

much

easier

for

them

to

take

their

behaviors

listening

to

their

podcast,

listening

to

their

music

services

that

they

would

normally

do

outside

and

bringing

that

into

the

car.

Are

we

then

seeing

when

you

talk

about

audio

consumption

overall,

are

we

then

seeing

people's

attention

and

time

that

they

have

available

increasing

with

podcasting,

but

does

that

mean

they're

decreasing

with

radio?

Radio

is

still

very

strong

in

the

car

and

the

study

Infinite

Dial

did

not

measure

it

in

that

way.

So

I

can't

answer

that

question.

But

our

Cher

Veer

study

measures

overall

habits

and

time

spent

listening.

Infinite

Dial

is

more

about

the

reach

how

many

people

are

doing

these

behaviors?

Cher

Revere

talks

about

the

amount

of

time

that

people

are

spending

and

so

that

definitely

subscribers

have

answers

to

all

of

those

questions

both

inside

and

out

of

the

car.

So

when

will

the

next

Share

of

Ear

report

drop?

So

Share

of

Ear

is

a

quarterly

subscription

study

from

Edison

Research.

So

all

of

our

subscribers

have

access

all

of

the

time

and

get

updates

on

that

data

every

quarter.

But

we

do

release

tidbits

for

everyone

else

every

now

and

then.

If

you

subscribe

to

Edison's

Weekly

Insights,

that's

our

weekly

newsletter

that

drops

on

Wednesdays,

we

often

provide

free

data

from

Share

of

the

so

it

isn't

one

report

per

se,

but

subscribe

to

Edison

Weekly

Insights

and

you'll

get

data

on

Share

of

your.

And

actually

I

think

we

do

have

an

in

car

share

of

your

tidbit

coming.

So

subscribe

now,

maybe

you'll

see

something

soon.

Now

this

is,

as

you

said,

the

overall

consumption

in

audio

as

well,

not

just

purely

in

podcasting,

but

you're

also

looking

at

social

media.

You're

looking

at

TV.

You

know,

YouTube

have

talked

about

their

primary

platform

is

now

going

to

be

tv.

Which

is

for

me

very

weird

because

I've

never

really

looked

at

YouTube

on

a

TV.

But

again

that's

what

people

are

telling

you.

But

social

media

itself,

where

are

you

seeing

the

changes

occurring

there?

What's

happening

with

people's

behaviors?

Well,

can

I

tell

you

just

related

to

Infinite

Dial,

anecdotally

we

used

to

have

lots

of

live

conversation

on

Twitter.

Everyone

used

to

watch

Infinite

Dial

and

use

the

hashtag

and

talk

on

Twitter.

And

social

media

usage

has

been

a

lot

more

disjointed.

You

know,

there's

a

big

loss

to

the

X

platform.

People

have

moved

to

other

platforms

and

for

the

webinar

itself,

it

was

great.

All

of

Our

viewers

were

actually

chatting

in

the

zoom

platform

to

each

other

because

there

wasn't

one

platform

that

we

were

all

together.

So

it

was

nice

for

the

webinar.

I

enjoyed

seeing

everyone

chatting.

But

it's

also

frustrating

that

there

doesn't

seem

to

be

one

platform

that

we

are

all

on.

Of

course,

there's

the

meta

platforms,

Facebook,

Instagram,

they're

really

dominating

the

space.

But

Infinite

Dial

and

I

think

the

podcast

world,

when

we're

talking

about

more

business

stuff,

where

has

that

landed?

I'm

not

necessarily

posting

about

Infinite

Dial

on

my

Facebook,

so

it's

very

interesting.

Interesting.

The

space

and

the

Infinite

Dial

does

show

all

of

the

changes

and

where

people

have

left,

what

platforms

are

growing.

And

actually

my

favorite

question

from

that

section

was

about

TikTok,

because

we

were

fielding

the

study

in

early

January

when

everyone

thought

TikTok

was

going

to

go

away,

and

we

wondered

what

would

happen?

Where

would

people

go?

So

we

actually

added

that

question

in

the

study.

If

TikTok

were

to

be

banned

in

the

US

which

one

social

network

service

would

you

use

most

often?

So

we

got

to

that

hypothetical

answer

and

most

people

said

that

they

would

go

to

Instagram

or

Facebook,

but

it

did

vary

by

age.

So

the

younger

people

were

more

likely

to

choose

Instagram,

older

people

were

more

likely

to

choose

Facebook.

But

there

was

a

good

cohort

across

all

generations

that

said

they

would

use

YouTube

and

YouTube

shorts.

Yeah,

James

was

laughing

about

Mastodon.

Didn't

really

get

a

mention

in

there.

It

was

like

at

the

bottom,

bringing

it

all

up

is

Mastodon.

Yeah,

I

think

it's

very

technical

and

very

geeky,

and

that's

where

we

all

hang

out.

But

I

think

Blue

sky

seems

for

my

anecdotal

friends

to

be

the

one

that

everyone

seems

to

be

now

re

gravitating

towards.

And

then

the

other

one.

I

wonder

whether

you

would

do

it

next

time

you

do

a

report,

whether

you

would

do

it

on

YouTube

with

the

live

chat.

Because

I've

been

watching

a

lot

of

political

podcasts

and

a

lot

of

sports

podcasts

are

using

the

YouTube

platform

to

do

live

video

and

using

the

super

chats

and

the

chats

down

the

side

as

their

mechanism

of

getting

their

community

to

gravitate

and

talk.

Yeah,

we

probably

should

dig

more

into

YouTube

next

year.

But

I

will

say

this

is

why

this

research

is

so

important,

because

people

forget

how

their

world

is

so

different

from

others.

In

your

space,

everyone

is

using

Blue

Sky.

I'm

on

Blue

sky

too.

But

when

we

looked

at

the

data,

we

saw

that

it

was

very

different.

We

looked

at

Republicans

versus

Democrat,

and

Blue

sky

was

Way

heavier

among

Democrats

than

it

was

Republicans.

So

it's

like

everyone

has

their

little

bubbles.

If

it

was

called

Red

sky,

the

Republicans

would

have

gone

there.

Because

it

was

called

Blue

sky,

the

Republicans

couldn't

go

there.

I

didn't

even

make

that

connection,

but

very

funny.

So

will

you

be

doing

this

same

presentation

at

Podcast

Movement

in

a

couple

of

weeks

time

or

even

next

week?

Gosh,

next

week?

No.

Infinite

Dial

Lives

on

the

Internet

for

all

to

see

however

many

times

they'd

like.

But

I

will

be

presenting

the

Fandom

Phenomenon.

That's

a

study

that

we

did

jointly

with

Wondery

and

Zensu,

and

I'm

really

excited

to

talk

about

how

much

people

love

podcasting

and

how

much

podcasting

loves

them

back,

what

it

gives

to

them

in

their

lives,

and

all

of

the

different

ways

that

podcast

enhances

people's

lives.

Well,

let's

talk

about

that

report.

I

was

really

interested

in

the

outcome

of

that

report.

You

sort

of

touched

on

it

that

there

is

a

parasocial

relationship

between

the

fan

and

the

creator.

Is

this

something

that

was

unexpected

or

did

we

not

know

this

already?

And

if

we

know

now

that

there

is

that

relationship,

how

can

the

creator

enhance

that

relationship

with

the.

So,

no,

it

was

not

a

surprise.

We

already

knew

that

there

was

something

really

special

about

the

connection

between

a

podcast

consumer

and

the

show.

We

already

knew

that

there

was

this

level

of

fandom

out

there.

And

from

previous

research,

we

knew

that

people

were

more

likely

to

trust

the

messaging

that

came

from

a

host

if

they

were

a

fan.

So

we

already

knew

something

was

special

there.

But

the

intention

of

the

study

was

to

really

break

it

apart

and

understand

it

a

little

bit

more,

to

understand

all

of

the

different

ways

that

fandom

enhances

a

person's

life.

People

talk

about

fandom

in

so

many

different

ways.

Fans

of

artists,

fans

of

sports,

where

people

have

this

crazy

love

for

something

where

it's

not

just,

oh,

I

like

it,

it's

like

becomes

a

part

of

their

personality.

It

becomes

a

way

that

they

see

themselves.

And

that

exists

in

podcasts

too.

So

is

it

a

funnel

effect?

Is

it

that

you

start

off

with

a

tangential

relationship?

You

might

have

just

heard

of

this

podcast,

then

you

take

five

or

six

episodes

to

gain

a

relationship

with

this

podcast,

and

then

you

move

down

the

funnel.

You

now

are

fully

engaged.

So

is

it

a

state

of

mind

that

you

become

a

fandom?

Is

it

a

badge

of

honor

that

you

reach?

Or

is

it

day

one

you

can

be

in

the

fandom?

Yeah,

it's

not

necessarily

a

certain

path

for

everyone.

Everyone

has

their

own

path

to

fandom.

You

know,

some

People

become

a

super

fan

of

a

podcast

because

they

already

love

the

topic

or

they

already

love

the

personality.

Actually,

you

know,

Amy

Poehler

just

came

out

with

her

podcast,

and

I've

loved

her

forever.

She's

released

three

episodes.

I'm

already

a

fan

of

her

podcast.

So

there

are

different

paths

and

there

are

sort

of.

And

that's

one

of

the

things

that

we

try

to

do

with

this

study,

sort

of

understanding

how

listeners,

fans,

they're

kind

of

four

different

endpoints.

There's

sort

of

the

connection

that

stems

from

feeling

like

they're

friends

with

the

host.

71%

of

fans

say

that

they're.

They

feel

like

they're

friends

with

the

host,

so

that

it's

connection

driven.

It

could

also

be

identity

driven.

One

of

our.

One

of

the

people

we

conducted,

in

addition

to

a

survey,

we

also

conducted

in

person

interviews.

One

of

the

people

we

spoke

to

said,

I

think

podcasts

help

me

see

myself

more

clearly.

They've

helped

me

understand

myself.

So

there's

this

underlying

connection

with

identity.

With

podcasts,

they

can

also

become

a

fan

through

emotional

connection.

Someone

said

podcasts

help

me

be

more

productive.

They

help

me

regulate

my

attitude,

so.

Or

they

make

me

laugh.

They.

71%

said,

of

the

fans,

71%

said

they

are

fans

because

podcasts

help

them

escape

real

life.

So

there's

like

this

emotional

connection,

and

then

finally

there's

the

sense

of

community.

That's

also

one

of

the

four

primary

drivers

for

fandom.

62%

are

fans

because

they

help

them

feel

like

they're

a

part

of

something

bigger

than

themselves.

So

I

am

a

fan

of

this

podcast

called.

You

were

about

to

say

Pod

News

Weekly,

weren't

you?

Pod

News

Weekly,

yes.

There

you

go.

When

I

meet

another

Pod

News

Weekly

fan,

we

go

crazy

because

we're

like,

oh,

my

gosh,

you

listen

to

Sam

and

James

two,

you

know,

there

is

that

sense.

It's

not

just

you,

it's

bigger

than

you.

So

those

are

four

different

examples,

four

different

touch

points

that

get

people

into

fandom,

that

sort

of

drive

the

fandom.

And

it's

great

for

podcasters

to

understand

all

of

these

different

endpoints

to

better

understand,

you

know,

what

they're

doing

well,

and

that's

great

for

brands,

too,

to

sort

of

understand

the

different

ways

that

they

can

connect

with

consumers

through

podcasts.

So

you

talked

about

connectivity

and

community.

You

talked

about

fan

to

fan

community,

and

you

talked

about

even

the

infinite

dial

used

to

use

the

back

channel

of

X

for

conversation,

but

you

couldn't

do

that.

So

is

it

beholden

to

podcast

apps

now

to

provide

better

community

functions?

Because

Podcasting.

To

me,

in

the

podcasting

1.0

type

arena,

you

know,

the

first

iteration,

it

was

a

very

singular

act

of

listening

to

your

podcast,

to

your

headphones,

to

your

dog

walk,

to

your

car

drive,

all

it

seems

very

singular.

But

now

with

fandom,

you're

talking

about

expanding

that

out

to

a

community

of

people

who

are

associated

to

the

single

podcast.

So

is

it

apps

need

to

do

a

better

job

to

give

that

peer

to

peer

communication.

I

think

there's

an

opportunity

there.

It

has

to

be

authentic

to

the

podcast,

the

podcast

host.

If

you

tend

to

have

fans,

listeners

that

are

already

reaching

out

to

you

and

each

other,

then

that's

an

opportunity

to

interact

with

them

and

give

them

more.

Because

we

do

know

that

those

fans

want

more

or

appreciate

more.

But

every

podcast

is

different

and

they

provide

different

things

to

their

consumers.

So

it

has

to

make

sense

for

your

product.

I

think

again,

looking

at

YouTube,

because,

you

know,

it's

one

of

those

platforms

that

I,

I

sort

of

dismissed

when

they

first

announced

they're

doing

podcasting.

Oh,

here

we

go.

And

when

I

actually

look

at

what

they're

doing,

they're

doing

a

damn

fine

job

because

as

we

talked

about

live

with

super

chats,

that's

monetization,

that's

community,

fan

to

fan,

that

is

interaction

with

the

hosts.

And

then

you

look

at

the

new

version

they've

released

around

member

access

to

exclusive

content

and

they

do

merch.

I

mean,

they

are

expanding

the

reach

of

what

the

podcast

can

do

with

their

community

by

offering

different

touch

points

and

monetization

points.

So

again,

I

suppose

that

is

one

thing

that

traditional

podcasts

apps

need

to

start

to

look

at

as

well.

I

guess

like

I

said,

it's

an

opportunity.

I

mean,

and

especially

if

people

are

already

on

the

platform,

people

are

using

YouTube,

people

are

using

Spotify,

et

cetera,

then

providing

them

those

touch

points

on

the

platform

that

they

already

use

makes

sense.

Does.

Okay,

so

from

a

business

point

of

view,

now,

does

a

fan

or

super

fan

generate

significantly

more

revenue

for

the

creator?

Are

they

the

people

who

buy

your

T

shirts?

Are

they

the

people

who

go

to

your

live

concert?

Are

they

the

people

who

will,

in

the

podcasting

2.0

will

give

you

a

tip

in

micropayments?

Is

that

what

we

are

trying

to

identify,

the

superfans

within

our

fandom?

Well,

yes,

they

absolutely

are

helping

the

show

in

many

ways.

Podcast

fans

are

so

emotionally

invested

in

shows

and

hosts.

They

love

that

they

often

look

for

ways

to

engage

with

fandom

beyond

just

listening

to

the

podcast

or

watching

the

podcast.

43%

of

fans

engage

with

podcast

originated

IP

through

other

media.

So

that

could

include

TV

and

books.

68%

say

they

have

followed

their

favorite

pod

on

social

media.

So

they

are

looking

for

these

touch

points

outside

of

just

consuming

the

podcast.

Cool.

So

you

said

you're

going

to

be

presenting

this

at

Podcast

Movement.

What

day

are

you

presenting

it?

So

some

people

go

along?

Yes,

April

1st.

I

probably

should

know

my

time

slot.

I

think

it's

in

the

afternoon

at

some

point.

You

look

that

up

for

me,

Sam.

Make

sure

it's

after

12

o'clock.

Otherwise

it's

an

April

fool.

Yes.

Yes.

I'm

really

excited.

The,

the

white

paper

is

already

out,

so

if

you're

interested

in

this

data,

you

can,

you

can

look

it

up

and

review

some

of

the

stats.

But

I'm

especially

excited

to

show

it

at

Podcast

Movement

because

I

also

have

videos

from

some

of

our

in

person

observational

interviews

to

share

that

were

not

a

part

of

the

white

paper.

This

is

actually,

it's

been

one

of

my

favorite

studies

over

the

many

years

I've

worked

at

Edison

Research

because

I

got

to

hang

out

with

the

fans

and

experience

super

special

live

podcast

experiences

with

them.

I

actually

met

a

young

boy

in

his

family,

his

name

was

Fox

in

New

Jersey

and

he's

a

wow

in

the

World

super

fan.

So

I

met

with

him

in

the

morning.

We,

we

ate

breakfast

together.

He

showed

me

all

of

his

wow

in

the

World

books

and

read

all,

all

of

his

favorite

wow

in

the

World

facts.

And

I

got

to

watch

him

play

with

wow

in

the

World

toys.

And

then

we

got

in

the

car,

drove

to

New

York

City

and

went

to

a

wow

in

the

World

live

event

and

just

got

to

watch

him

with

awe

watching

these,

you

know,

his

favorite

hosts

on

stage.

So

it

really

was

special

to

witness

everything

that

the

show

has

done

for

this

little

boy

and

his

family

and

then

the

hundreds

of

families

that

were

in

the

audience

that

also

were

experiencing

it

too.

It

was,

you

know,

it

was

just

a

great

day.

Really

exciting

to

see

that,

you

know,

again,

the

fandom

and

how

it

gives

back

to

the

fans,

the

podcast

fans

in

real

time.

And

so

I

have

a

video

from

that

event

and

I

will

share

that

at

Podcast

Movement.

I'm

so

excited

for

everyone

to

see

it.

Brilliant.

Now

look,

if

everyone

wants

to

go

and

find

more

about

Edison

Research,

go

and

find

more

about

the

Infinite

Dial

or

this

fandom

report.

Where

would

they

go,

Megan?

Edison

research.com

and

because

social

media

is

so

disjointed,

look

on

every

platform

for

us.

We're

there.

Look

for

us.

I

think

it's

gonna,

you

know,

like

you

have

with

podcasting,

wherever

you

get

your

podcast,

we

have

to

have

wherever

you

get

your

social

media

is

the

next

state,

right?

Right.

Yeah.

Find

us

on

edisonresearch.com

and

sign

up

for

our

weekly

newsletter.

You

can

find

a

link

to

sign

up

on

edisonresearch.com

as

well,

because

we

really

do

make

an

effort

to

deliver

never

before

seen

data

every

Wednesday

in

your

inbox.

Megan,

thank

you

so

much.

And

thank

you

for

the

infinite

dial.

Of

course.

Thanks.

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