James Cridland interviews Max Cutler, founder of Pave Studios, at the London Podcast Show. Cutler discusses his new venture, which aims to be a modern media studio focused on owning and expanding podcast IP across multiple formats. He emphasizes the importance of building community and fandom, and explains that Pave Studios is creating sub-brands like Crime House and Open Mind to help shows stand out in a crowded content landscape.
The podcast features interviews with various industry professionals attending the Podcast Show, including representatives from companies like Acast, Audyon, and Black Cat Acoustics. These conversations highlight the growing professionalism and innovation in the podcasting industry, with participants discussing topics like podcast monetization, production technologies, and the evolving media landscape.
Max Cutler provides insights into his vision for Pave Studios, noting that they focus on shows rather than just podcasts, and are interested in expanding creators' businesses beyond audio into areas like books and live events. He sees the UK market as a promising opportunity for growth, acknowledging that while monetization is currently challenging, the market has significant potential for international expansion.
Max Cutler's new venture, Pave Studios, aims to be a modern media studio focused on owning and expanding intellectual property across audio, video, and book formats
Pave Studios uses sub-brands like Crime House and Open Mind to organize content and create more focused, authentic storytelling experiences
The UK podcast market shows significant growth potential, but currently lags in monetization compared to the US market, particularly in attracting brand advertising
Live podcast events are increasingly important for building community and fan engagement, often generating more value through audience growth than direct revenue
Podcast naming strategies are evolving to prioritize search engine optimization (SEO), with straightforward, easily searchable titles becoming more common
The London Podcast Show has grown significantly over four years, transforming from a small industry gathering to a professional, international conference with major corporate participation
Creators are finding new monetization strategies like Patreon, which allows direct fan support and creates more sustainable podcasting business models
Max Cutler is not focused on selling Pave Studios, but instead wants to create long-term value by working closely with creators and expanding their businesses
"I challenge myself every day to think about if I could build a modern day Paramount. Right. What does that studio look like?" - Max Cutler
- This quote illustrates Cutler's ambitious vision for Pave Studios, positioning it as a comprehensive media company rather than just a podcast production house.
"I don't believe in trying to build the business to sell it or for a strategic acquisition. I'm so lucky that I sold Parcast for a big amount of money. I had no investors in it and I got to do what I love and work with creators every day." - Max Cutler
- This quote reveals Cutler's philosophy of creating value through passion and creator relationships, rather than focusing on a potential exit strategy.
"I think the UK is one of these Markets that we see, that's just growing and the only thing that's lagging is monetization here." - Max Cutler
- This quote provides insight into the potential of the UK podcast market from an international perspective, highlighting both its growth and current limitations.
Chapter 1: Max Cutler and the Vision of Pave Studios
Max Cutler discusses his new podcast studio, Pave Studios, explaining its unique approach to content creation, IP ownership, and supporting creators across multiple formats. He emphasizes the importance of building brands, creating communities, and expanding beyond traditional podcast production.
- Pave Studios focuses on owning and expanding IP across audio, video, and book formats.
- The studio creates sub-brands like Crime House and Open Mind to develop focused content ecosystems.
Key Quotes
Chapter 2: Exploring the London Podcast Show
James Cridland walks through the podcast conference, interviewing various industry professionals about their presence, experiences, and perspectives on the current state of podcasting. The chapter provides a snapshot of the diversity and energy within the podcasting industry.
- The London Podcast Show has grown significantly, attracting international participants and industry professionals.
- The conference serves as a crucial networking and learning opportunity for podcasters and media professionals.
Key Quotes
Chapter 3: Ollie Mann: Podcasting's Veteran Perspective
Ollie Mann shares insights about his long-standing podcasting career, discussing the return of his popular podcast 'Answer Me This' and the challenges of re-engaging an audience in the modern podcast landscape. He reflects on the changes in podcasting over the past 15 years.
- The podcast landscape has dramatically changed, with monetization now possible through platforms like Patreon.
- Established podcast creators face new challenges in audience discovery and engagement in a crowded market.
Key Quotes
Note: This transcript was automatically generated using speech recognition technology. While we will make minor corrections on request, transcriptions do not currently go through a full human review process. We apologize for any errors in the automated transcript.
It's
Friday,
May
23,
2025.
This
is
the
Pod
News
Weekly
Review
live
at
the
podcast
show
in
London
with
James
Cridlin
and
Sam
Sethi.
Hello,
we're
the
audience.
Yes,
we're
live
at
the
podcast
show.
Except
that
audio
recording
didn't
actually
work
properly.
Skipped
every
30
seconds,
weirdly.
So
it's
completely
useless.
So
there
we
are.
So
instead
you've
got
me.
But
don't
worry.
Coming
up,
we've
got
Max
Cutler
from
Pave
Studios,
and
I
wander
around
the
show
floor
and
we
find
out
what
the
podcast
show
was
all
about.
This
podcast
is
sponsored
by
buzzsprout
with
the
tools,
support
and
community
to
ensure
you
keep
podcasting.
Start
podcasting.
Keep
podcasting
with
buzzsprout.com
now.
Outside
the
podcast
show
in
London
was
a
beautiful,
beautiful
big
yellow
bus.
And
it
belonged
to
Pave
Studios,
run
by
Cutler.
He
used
to
run
P,
which
got
bought
by
Spotify,
and
I
was
curious
to
catch
up
with
him
and
learn
more
about
Pave
Studios.
So
in
a
noisy
coffee
shop
yesterday,
I
started
by
asking
him,
what
is
Pave
Studios?
The
idea
behind
Pave
is
pretty
simple.
I
think
that
over
the
last
few
years,
the
convergence
of
formats
is
really
happening,
whether
it's
audio,
whether
it's
video,
whether
it's
books.
And
I
felt
like
there
was
a
need
for
an
independent
studio
that
was
focused
on
the
digital
sort
of
narrative
to
come
and
launch,
that
owns
ip,
that
works
with
creators
to
expand
their
businesses,
that
honestly
operates
in
between
audio
and
video.
And
so
we
will
still
invest
in
audio
only
content,
but
we're
definitely
thinking
about
video
and
how
that,
how
that
sort
of
interacts
with
each
other.
You
know,
at
Pave,
we
don't
say
podcast,
we
say
shows
because
we
care
about
attention.
And
I
don't,
you
know,
personally
care
if
you're
watching
on
YouTube
or
if
you're
listening
on
Apple,
or
if
you're
consuming
on
TikTok
or
Instagram.
I
just
think
for
us,
we
want
to
build
community
and
fandom
and
really
help
creators
expand
their
businesses.
Because,
you
know,
the
thesis
is
creators
hopefully
get
a
huge
audience
and
launch
a
show
and
they
want
to
do
more,
but
they
need
the
right
partners
to
do
more.
And
we
don't
want
to
be
a
transactional
relationship.
We
don't
do
ad
sales.
We
are
very
much
focused
on
owning,
controlling
IP
and
expanding
the
business
for
them.
And
books
as
well,
I.
I
think
as
well
too.
Yeah,
we've
noticed
in
the
last
few
years,
as
I'm
sure
you
have
and
others,
that
more
and
more
podcasters
are
launching
books
and
Becoming
New
York
Times
bestselling
authors
and
quite
literally
selling
millions
of
books.
When
I
was
at
Spotify,
we
noticed
that
trend
as
well,
which
is
probably
why
Spotify
has
audiobooks
now.
And
so
for
us,
if
a
creator
comes
to
us
and
wants
to
expand
their
business
into
publishing,
we
want
to
make
sure
we
could
offer
that
to
them.
And
so
how
long
has
Pave
Studios
been
going
now?
Just
about
a
year.
So
I
think
we
launched
publicly
about
a
year
ago
and
we
started
shows
coming
out
about
10
months
or
so
ago.
One
of
the
things
that
I've
noticed
that
you
have
brought
over
from
Parcast
is
the
way
that
you
name
your
shows.
There's
a
whole
article
on
the
POD
News
website
about
the
way
that
Parcast
used
to
name
shows.
And
I
think
the,
the
excellent
example
was
a
show
that,
that
you
had
over
there,
which
was
all
about
serial
killers,
that
you
called
serial
killers.
Is
this,
is
this
a,
you
know,
is
this
a
Max
Cutler,
you
know,
secret,
secret
sauce
to
name
shows,
you
know,
so
that
they
work?
I
don't
know
if
it's
a
secret
sauce.
I
would
say
maybe
it's
the
be
as
straightforward
as
possible.
You
know,
what
I
think
a
lot
about
is
if
I
was
searching
for
a
show,
but
what
I
type
in,
whether
it's
on
Spotify,
Whether
it's
on
YouTube
or
Apple,
what
am
I
searching
for
in
that
case?
For
podcasts?
If
you're
searching
for
serial
killers,
odds
are
you
may
search
for
serial
killers
or
a
Ted
Bundy
or
someone
like
that.
And
so,
you
know,
SEO
is
so
important,
it's
going
to
become
more
and
more
important.
And
so
that
was
park
us
at
Spot.
I
mean,
at
Pave
now
we're
definitely
sometimes
more
clever
with
our
names,
but
at
the
same
time,
we
want
to
be
true
to,
like,
what
we
know
works.
And
there's
definitely
a
hack
for
SEO.
Yeah,
yeah.
And
in
terms
of
Pave,
what
you've
done
is
you've
put
different
shows
into
different
sort
of
sub
brands,
haven't
you?
Yeah.
So
when
I
think
about,
you
know,
just
to
go
back
to
Parkast,
I
look
at
Pave
and
Pave
is
really
about.
Will
be
about
four
or
five
podcasts.
Right.
And
the
way
I
think
about
it
is
when
we
were
taking
a
step
back
and
thinking
like,
what
do
I
want
to
do
next?
And
I
knew
I
wanted
to
do
podcasting
because
I
love
it.
I
know
I
love
digital
media
and
I
challenge
myself
every
day
to
think
about
if
I
could
build
a
modern
day
Paramount.
Right.
What
does
that
studio
look
like?
And
I
think
for
us
it
was
clear
that
owning
IP
is
really
important.
But
also
build
building
brands
that
matter.
What
is
rmtv?
What
does
that
look
like?
And
I
think
in
a
world
with
an
abundance
of
amazing
content,
which
there
is
now,
how
do
you
stand
out?
How
do
you
launch
a
show
and
be
found?
And
so
for
us,
instead
of
having
a
science
show
next
to
a
comedy
show
next
to
a
history
show,
we've
developed
two
brands
so
far,
Crime
House,
which
as
you
can
imagine,
is
crime
content.
And
in
that,
you
know,
we
have
the
best
in
class,
hopefully
creators
and
stories
and
voices
across
crime
that
we
could
then
cross
promote.
And
because
we
have
more
control
over
the
stories,
like
it
feels
more
authentic,
I
think,
than
maybe
some
of
these
other
networks.
And
then
we
launched
Open
Mind,
which
are
curiosity,
learning
and
sort
of,
well,
you
know,
wellness
adjacent
brand,
which
is
a
similar
approach
to
that
as
well.
And
there'll
be
more
brands
launching
in
the
near
future.
There's
a
lot
of
talk
here
at
the
podcast
show
about
live
events
and
I
think
the
rest
is
Politics
has
just
announced
another
tour.
They
managed
to
sell
out
the
O2
arena,
which
is
a
massive,
massive
place.
And
it's
two
people
talking
about
politics.
Where
do
you
stand
in
the
whole
live
event
side?
Is
that
something
that
you're
already
doing?
Well,
first
off,
you
know,
goal
hanger,
the
business
they
built,
it's
the
best
business
in
podcasting,
I
think.
Um,
and
I
think
it's
amazing
what
they're
doing.
And
I
really,
Jack
and
Tony
and
that
team
over
there,
it's
just
really
impressive.
Um,
in
terms
of
a
lot
of
events,
it's
incredibly
important.
Um,
you
know,
I
think
that
there's
obviously
the
scale
which
they're
doing
out,
which
is
great
because
you're
building
community
and
fandom
and
you're
making
money.
And
then
there's
this
also
other
reality
of
a
lot
of
podcasts
that
are
doing
20
city
tours,
30
city
tours
that
are
selling
out,
you
know,
100
person
venues
to
500,000
person
venues.
Some
will
make
money
off
that.
But
you
really
do
it
for
fandom
and
community,
which
is
why
we
believe
in
it
so
much.
I
think
if
you
ask
any
podcaster
that
has
done
a
live
tour,
they
would
say
is,
wow,
it
was
really
burnt
out
a
lot,
maybe
made
a
little
bit
of
money.
But
my
podcast
grew
massively
and
I
think
it
grows
massively
because
of
the
community
you're
building.
And
so
for
us
to
offer
that
to
our
creators
is
very
important.
That's
really
interesting.
So
it's
a
community
thing
more
than
really
money
making
thing
from
your
point
of
view.
Most
people.
For
most
people.
Right.
Obviously,
if
you
reach
a
certain
scale,
you're
going
to
make
money.
But
for
us,
we
think
about
as
community
builder,
I
mean,
what
a
better
way.
It
is
a
surreal
thing
when
you
launch
a
show
and
you
have
a
million
downloads.
That's
a
lot
of
people,
right?
But
it's
just
like
you
sort
of
say
the
numbers
go
up
and
you
don't
really
think
about
it.
And
then
you
see
in
person,
there's
something
special
about
that.
Even
being
here
at
the
London
Podcast
show,
it's
like,
it's
really
special.
The
energy
you
see
in
there,
it's
just
been
really
energizing,
I
think,
for
myself
and
the
Pave
team.
So
you
have
a
bright
Pave
Studios
yellow
double
decker
bus
outside.
You
cannot
miss
it.
It's
definitely
making
a
statement.
And
I
think
it's
got
drinks
inside
and
I've
yet
to
work
out
what
the
drinks
are,
so
I
will
go
and
be
investigating
that.
Why
here?
Why
at
the
London
podcast
show?
Why
have
you
traveled
all
this
way?
Well,
I
think
that,
number
one,
this
is
the
biggest
conference
in
podcasting.
It's
the
place
you
need
to
be
at
if
you're
in
podcasting
or
have
a
business
in
podcasting.
I
think
we're
just
doing
something
really
different
and
the
brand
around
Pave
is
different.
It
feels
bold,
it
feels
yellow.
You
know,
it
stands
out.
And
I
think
if
you
look
around
the
space
right
now,
this
goes
back
to
again,
like,
why
pay?
Why
now?
And
it
really.
When
we
think
about
all
the
companies,
there's
amazing
companies
that
are
selling
ads
and
everyone's
like,
matt,
you
know,
that's
like,
why
would
we
launch
a
company
to
do
that
when
there's
amazing
companies
doing
that?
I'd
argue
that's.
People
say
it's
a
safer
business
model.
I
think
it's
a
lot
harder
because
I
have
to
compete
with
amazing
companies
doing
that.
And
so
for
us
to
actually
be
thinking
about
creators
and
investing
in
creators
and
owning
the
IP
and
operating
the
IP
and
being
more
of
a
traditional
studio,
I
think
there's
less
competition
now
than
there
was
in
2016
when
launched
Parcast.
And
I
think,
like,
for
us,
we
just
want
to
tell
that
story
because
I
think
sometimes
it
is
confusing
what
is
real
and
what
isn't
real.
And
do
you
see
there
being
opportunity
in
the
UK
market
for
finding
new
talent,
finding
new
shows?
Is
that
something
else
that
you're
looking
for
big
time?
I
think
that,
you
know,
today
I
did
a
panel
with
Jamie
Lang,
who's
huge
over
here,
and
by
the
way,
a
wonderful
person.
Really
enjoyed
our
chat.
I
think
the
UK
is
one
of
these
Markets
that
we
see,
that's
just
growing
and
the
only
thing
that's
lagging
is
monetization
here.
And
so
again,
if
you
want
to
take
a
long
term
view
and
bet
on
a
market,
I
think
the
UK
is
a
great
market
to
bet
on.
I
think
there's
also
a
lot
of
ability
to
move
audiences
from
the
UK
to
the
US
and
so
for
us,
as
we
think
about
global
expansion
for
Pave
UK
makes
a
lot
of
sense
for
us
as
well
as
Australia
actually.
And
thinking
about
English
speaking
first,
but
we
are
focused
on
the
US
market
today,
given
where
we
are.
Yeah.
And
in
terms
of
the
London,
in
terms
of
the
UK
industry,
you
say
that
it
could
do
with
a
bit
more
help
in
terms
of
monetization,
which
is
certainly
something
that
we've
been
covering
in
the
past
as
well.
What
does
the
UK
industry
need
to
do
in
order
to
be
making
as
much
money
per
listener
as
the
US
industry
does?
That's
a
great
question.
I
think
there
needs
to
be
the
ability
to
tap
into
bigger
brands
versus
direct
response
at
the
end
of
the
day.
And
I
think
that,
you
know,
when
you
have
a
smaller
market
in
general,
bigger
dollars
come
from
brands.
And
I
think
like
they
need
to
figure
that
out
because
direct
response
is
obviously
bigger
in
the
us
but
if
you
have
a
UK
audience
and
you're
a
direct
response
advertiser,
that's
permanent
on
the
us
like
you're
not
going
to
advertise
as
much
as
really
about
brands
and
activations.
And
also
you
have
to
run
a360
business.
I
mean,
I'll
go
back
to
Gold
Hanger.
They're
doing
live
events,
they're
doing
subscriptions,
they're
doing
ad
monetization.
Like
that
is
the
prime
way
to
make,
you
know,
to
maximize
revenue
over
here.
And
one
final
question.
We've
seen
Lemonada
Media,
which
has
been
bought
by
Podex
and
you
know,
and
they
are
obviously
now
part
of
a
much
larger
organization
across
the
world
doing
various
things.
Is
Pave
Studios.
You
know,
you've
already
sold
a
very
successful
podcast
company.
Is
Pave
Studios
going
to
be
be
going
it
alone
or
do
you
see
the
benefit
in
working
together
with
larger
organizations
in
the
future?
And
we're
focused
on
just
scaling
our
business
right
now.
I
don't
believe
in
trying
to
build
the
business
to
sell
it
or
for
a
strategic
acquisition.
I'm
so
lucky
that
I
sold
Parcast
for
a
big
amount
of
money.
I
had
no
investors
in
it
and
I
got
to
do
what
I
love
and
work
with
creators
every
day.
And
so
my
feeling
is
this
time
around
it's
like
I
gotta
Just
truly
create
and
work
with
creators
and
it
feels
like
every
day
is
different.
And
so
I
don't
know
why
I'd
ever
want
to
build
a
company
to
sell.
I
think
if
you're
doing
that,
you're
not
creating
real
value.
It's
been
really
good
to
meet
you.
Thank
you
so
much
for
your
time.
I
appreciate
it.
Likewise.
I
really
appreciate
it.
Thank
you.
The
excellent
Max
Cutler
from
Pave
Studios.
Very
good
to
meet
up
with
him
and
to
learn
more.
Lots
of
people
were
here
at
the
podcast
show
in
London.
And
earlier
I
walked
around
the
event
finding
out
who
people
were
and
why
they
were
here.
I
am
LP
Lizzie
Pollard,
chief
communications
and
brand
officer
at
acos.
I
almost
forgot
for
a
minute.
Yes.
Well,
there's
a
thing.
Podcast
show,
London.
Why
are
you
here?
Are
you.
Are
you
here
talking
about
things?
What
are
you
talking
about,
James?
I'm
here
because
it's
10
minutes
from
my
house.
No,
I'm
joking.
I
do
actually
live
10
minutes
away.
No,
Acast
is
here
in
a
big
way.
We
are
sponsoring
the
speaker
lounge,
turning
into
the
Acast
arms
once
again.
Again.
And
we
have
about
15
panels.
I'm
talking
bit
later
today
with
Brittany
from
BetterHelp.
We're
doing
an
AMA
Ask
Me
Anything
and
I
will
accept
questions
on
Watford
football
Club
as
well
as
podcasting.
Oh,
and
then
tomorrow
we've
got
a
few
more
going
on
as
well.
But,
yeah,
I
just
love
this
time
of
year.
It's
like
Christmas.
Yeah,
it's
brilliant.
What
do
you
think
of
the.
It's
year
four,
isn't
it?
Of
this,
of
this
event?
I
mean,
just
the
way
that
the
big
brands
are
showing
up
bigger
and
bigger.
Just
seeing,
like
how
the
activity
innovations
get
bigger,
the
program
gets
bigger,
even
the
stars
get
bigger.
I
mean,
you
and
I
are
here
and
that
was
a
hard
thing
for
them
to
secure.
But
no,
I
just
love
seeing
how
it's
growing.
And
also
I
do
feel
proud
that
so
many,
you
know,
everyone
from
around
the
industry
is
coming
to
my
hometown.
It
does
make
me
feel
proud,
to
be
honest.
Thanks
so
much.
It's
always
nice
to
see
you.
You
too.
Hello,
guys.
I
am
Geoffrey
Faucier.
I'm
the
chief
marketing
officer
at
Audion,
which
is
a
digital
audio
specialist.
We
are
here
today
to
support
the
launch
of
a
new
innovative
product
here
at
Odyon,
which
is
Odeon
Pathway.
A
new
way
to
monetize
podcasts
and
a
new
way
to
bring
some
new
opportunities
when
you
are
a
podcaster.
And
so
what
do
you
think
of
the
show
so
far?
Is
it
your
first
time
here?
On
my
side,
it's
the
first
time,
but
it's
the
third
year
for
audion
here
at
this
fair.
Huge,
huge
feeling.
It's
really
interesting
to
see
UK
people,
but
also
to
see
a
lot
of
us
podcaster,
US
based
company
and
bringing
a
lot
of
new
opportunities
for
us
here.
My
name's
Nick
Williams.
I
work
for
a
company
called
Black
Cat
Acoustics.
We
are
the
distributor
for
the
studiobricks
sound
isolation
booths.
And
that's
what
you're
here
to
talk
about
today?
Today,
I
guess.
Yes.
We've
been
supporting
the
podcast
show
from,
from
the
first
event,
actually.
So
we've
been
here
the
last
four
years.
I
have
to
say,
I
have
to
say
if
we
are
standing
here
in
a
very
loud,
in
a
very
loud
conference,
I'm
thinking
you
have
sound
isolation
booths.
Shall
we
go
inside?
Let's
go
in,
let's
go
in.
Let's
see
if
it
gets
a
little
bit,
a
little
bit
quieter.
Oh,
that's
marvellous,
isn't
it?
Oh,
it
is,
it's
bliss.
So
you're
showing
these
to
all
of
the
podcasters
who
are
here?
Yes,
that's
it.
We
do
booths
from
single
person
booths
up
to
9
meters
by
5
meters.
So
it's
a
scalable
product,
customisable.
But
this
is
the
kind
of
smallest
booth
that
we
recommend
for
a
two
person
setup,
perfect
for
podcasting,
for
voiceover
acting.
The
larger
booths
are
great
for
video
podcasting
as
well.
So
we
have
a
very
flexible
product
that
can
serve
a
lot
of
uses.
And
what
sort
of
podcasters
end
up
buying
these?
Are
they
the
large
podcast
publishing
companies?
Yes.
Well,
we
have
everything
really,
from
people
that
are
setting
up
smaller
studios
who
are
just
starting
out,
and
large
companies
such
as
global
media
that
record
all
of
their
podcasts
in
our
booths.
So
like
I
said,
it's
completely
scalable.
So
it's
really
depends
how
you
want
to
go.
Do
you
want
a
small
booth
for
one
or
two
people
or
do
you
want
something
big
that
you
can
do
video
and
proper
recording
in?
And
what
do
you
think
of
the
show
so
far?
It's
very
busy.
It's
always
busy
from
the
off.
This
show
stays
busy
all
the
way
through
till
the
end
of
tomorrow.
As
I
said,
we've
been
supporting
it
from
day
one
and
it
has
changed
from
a
quite
a
sort
of
bedroom
industry
in
the
first
year
to
being
very
professional.
And
it's
got
all
of
the
big
corporate
customers
here.
So
it's
something
every
podcaster
should
be
coming
to,
I
think.
Nick,
thanks
so
much.
Thank
you.
So
we
are
Music
Radio
creative
and
my
name
is
Isabella
Russell
and
we
are
a
podcast
Creative
agency
where
we
edit
podcasts
for
creators
and
businesses.
And
we
also
make
all
the
funky
podcast
intros,
outros
and
creative
jingles
to
make
it
fun.
We
are
here
for
the
third
year
now,
and
it's
a
great
place
for
us
to
connect
with
our
existing
clients,
but
also
find
new
clients
who
are
looking
to
take
the
pain
away
from
the
editing
and
just
have
somebody
do
it
for
them.
And
you
have
got
goodies
and
sweets
and
candy
on
your.
Oh,
we
do.
So
you
see,
we
tempt
people
in
multiple
ways.
So
first
of
all,
we
have
a
gear
giveaway.
So
at
2pm
at
our
stand,
anybody
who
enters
our
competition
and
comes
here
at
2pm
can
win
a
podcasting
microphone.
So
we
have
one
to
give
today,
another
one
tomorrow,
but
then
you
also
get
to
spin
the
wheel
of
fortune,
and
that's
the
wheel
that
keeps
on
giving.
So
we've
got,
like,
really
nice
audio
goodies
and
sweets
and
all
sorts
of
really
cool
stuff
to
give
away.
Very
cool.
And
how's
the
show
been
for
you
so
far?
It's
busy.
It's
definitely
busy.
It's
great.
Yeah.
Nice
to
have
good,
meaningful
conversations
with
creators
and,
yeah,
continue
the
conversation
about
podcasting.
So,
indeed,
it's
really
good
to
see
you.
Cheers.
Nice
to
see
you
too.
Cheers.
My
name
is
Sean
Howard.
I'm
the
founder
of
Flightpath,
where
we
do
predictive
analytics
for
podcasting
and
YouTube.
And
why
are
you
here?
Because
London
is
amazing
and
this
is
the
best
show
on
the
planet
and
it's
just
fun.
When
I
come
to
these
things,
all
I
do
is
meet
people
and
normally
that's
just
me
in
the
sounds
profitable
room,
which
I
love,
for
three
days
straight.
So
now
I'm
actually
seeing
people
mingling,
connecting,
I
don't
know.
And
you've
been
making
a
ton
of
announcements
recently,
signing
up
with
all
kinds
of
people
at
Flightpath.
Yeah,
we've
had
a
lot.
We
brought
on
a
lot
of
great
clients.
We
just
signed
Podcast
one,
which
is
great
for
us.
A
lot
of
other
amazing
clients
coming
on
board.
Yay,
network.
A
bunch
of
others.
And
we
just
announced
YouTube.
We're
doing
prediction
on
YouTube
now.
Very
cool.
And
how's
the
show
for
you
so
far?
This
is
my
favorite
show
on
the
planet.
I
can't
have
you
gone
up.
There's
the
little
balconies
with
the
little
booths.
You
feel
like
you're
in
someone's
living
room.
It's
just.
It's
been
great
just
meeting
people
and
people
are
calm,
relaxed,
which
is
nice.
Really
good
to
see
you.
Same.
Hello,
I'm
Sandy
Waugh.
I
am
head
of
podcasting
at
City
St.
George's
University.
So
I
run
the
master's
degree
in
podcasting,
which
we're
still
really
proud
to
say
is
the
only
one
in
the
world
that
takes
the
industry
so
seriously
that
it's
devoted
an
entire
degree
to
it.
And
why
are
you
here
at
the
show?
It's
a
couple
of
different
reasons.
One
is
to
try
and
find
more
students,
one
is
just
for
visibility
that
we
now
take
the
degree
so
seriously
that,
you
know,
it's
a
thing,
but
also
just
to
connect
with
industry.
One
of
the
things
that
we
found
fantastic
actually
over
this
show
in
particular
for
the
last
few
years.
It's
a
wonderful
way
to
connect
to
people
who
can
give
our
students
work
experience,
who
can
bring
us
knowledge
and
expertise
and
bring
in
guests,
speakers.
So
it's
been
very
useful
to
us.
And
what
do
you
think
of
the
show
so
far?
We're
tucked
away
in
a
little
corner,
so
we're
hoping
people
are
going
to
find
us
gradually
as
the
day
progresses.
I've
spent
most
of
the
first
hour
or
so
looking
at
people's
backs
next
to
the
Audio
UK
stage,
but
it
does
feel,
I
mean,
the
queue
was
immense
trying
to
get
in
this
year,
so
it
does
feel
like
it's
got
some
momentum,
which
is
exciting.
Always
great
to
see
you.
Pleasure.
David
Preva,
Head
of
Podcasts
SASE
so
I'm
Lee
Alistair,
I'm
the
commercial
director
for
Radio
News
Hub,
which
is
a
sister
company
of
Sase
Plus.
And
why
are
you
here
at
the
show?
Like
everybody
else,
looking
for
business,
looking
to
meet
creators,
talking
to
brands,
finding
out
what
everybody
else
is
doing,
which
is
really
interesting.
And
what
is
SASE
Plus?
SASE
plus
is
a
production
company
where
80
plus
people
based
in
London
Elstree
offices
in
the
City
States
as
well.
And
we're
all
about
video
production,
branded
content
and
podcasts,
which
we're
very
big
in.
The
Dr.
Hillary
show
we've
launched
today,
Legends
of
News
with
Dermot
Moynihan,
former
ITN
newsreader,
Sky
Newsreader,
which
is
very
exciting.
Home
front
with
Russell
Quirk
and
many.
Other
podcasts
as
well.
And
how
are
you
finding
the
show
so
far?
I
absolutely
love
the
show.
This
is
a
must
attend
diary
event
for
me.
Lots
of
visitors.
It's
the
best
podcast
event
that
there
is
and
it's
great
to
meet
other
creators
and
publishers
and
people
that
are
in
the
industry
so
we
can
share
experiences
and
knowledge
and
also
make
new
contacts.
I
am
Danny
Brown,
I'm
head
of
Podcaster,
Sport
and
Experience
at
Captivate.
I've
come
over
from
Canada,
mate.
I
usually
Go
to
the
North
American
events.
Not
doing
that
this
year.
So
come
over
to
the
UK
and
meet
the
team.
Very
nice.
What's
Captivate
talking
about?
Captivate
are
talking
about
our
platform,
what's
coming
up
in
the
autumn.
So
we've
got
our
campaign
management
tool
along
with
Programmatic
and
stuff.
So
lots
of
exciting
stuff
coming
out
in
the
next
three
months
or
so.
Very
nice.
Is
it
your
first
time
at
this
show?
It
is,
mate,
yeah.
What
do
you
think?
I
like
it.
It's
very
different,
you
know,
podcast
movements,
very
different
vibe.
Bit
more
relaxed
it
seems.
More
users
as
well,
more
actual
podcasters
as
opposed
to
hosted.
Just
the
business
stuff.
So
I
like
it
so
far.
Really
good
to
see
you.
Yeah,
you
too,
mate.
I'm
Martin
Liss.
I
do
a
lot
of
things
audio.
I'm
here
as
a
co
founder
and
general
manager
of
a
company
called
Podcast360.
We're
a
production
and
consulting
company
for.
Podcasts,
believe
it
or
not,
in
the.
Mostly
German
speaking
ecosystem.
Why
are
you
here?
What
do
you
hope
to
get
from
the
show?
Mostly
inspiration.
I
like
the
show
a
lot
because
there's
so
much
going
on
and
so
many
things
going
on
that,
that
I
didn't
even
think
about.
Like
I
wouldn't
necessarily
meet
clients
or,
or
do
business
here.
It's
just
a
two
day
playground
of
inspiration
and
maybe
learning
something
new.
And
how
are
you
finding
it
so
far?
It's
great.
I
mean
it's
only.
We're
only
in
the
middle
of
day
one,
but,
but
it's,
it's.
I
like
the
buzz,
I
like
the.
Creativity
coming
from
Germany,
which
is
classically
a
very
stern
and
rather
problem
focused
ecosystem.
This
is
great
because
it's
colorful
and.
It'S
lively
and
it's
creative
and
it's.
A
lot
of,
it's
a
lot
of
fun.
And
I've
seen
a
few
sessions
where
I
thought,
yeah,
this
is
good,
this
is
inspiring.
I
feel
at
ease
in
this
medium.
I'm
happy
to
do
podcasts
and
not
other
stuff.
Really
good
to
see
you.
Thank
you.
Very
good
to
see
you.
James.
Hey,
I'm
Brian
Moffat.
I
am
chief
Operating
officer
in
National
Public
media,
which
is
NPR's
sales
subsidiary
and
also
I
head
the
network
growth
team
there
which
runs
the
plus
subscription
business
and
a
few
other
things.
What
are
you
doing
here?
I
am
here
to
meet
with
other.
Folks
in
the
podcasting
industry,
talk
with
vendors,
hear
what's
going
on,
learn,
share
all
those
things.
How's
it
going
for
you?
It's
a
great
show,
number
one.
The
venue
is
awesome.
Everybody
is
all
in
one
place.
So
you
can't
walk
10ft
without
bumping
into
somebody
that
you
want
to
talk
to.
And
it
just
seems
like
a
lot
of
the
conversations
are
on
point
with
what's
happening
in
the
industry
today
and
where
it's
going.
Why
are
you
here
more?
You
know,
because
obviously
NPR
is
a
U.S.
thing,
but
I
guess
you
sell
advertising
here
as
well,
don't
you?
Not
that
much.
Our
international
audience
isn't
that
huge.
It's
about
17%.
But
National
Public
Media
did
a
branded
podcast
for
ARM,
the
UK
chip
manufacturer.
And
so
we're
here
with
them
talking
about
the
work
that
we
did
and
the
success
that
they
had
with
that,
as
well
as
just
kind
of
looking
at
the
market
and
seeing
what's
going
on
outside
of
the
us
it's
really
good
to
see
you.
Good
to
see
you.
I'm
Julie
and
co
host
of
youf
Keep
Me
Sane
podcast.
And
I'm
Aileen
and
I'm
the
co
host
of
youf
Keep
Me
Sane
podcast
also.
So
why
are
you
here
at
the
podcast
show?
You're
in
a
beautiful
stand.
It's
very
pink.
Why
are
you
here?
Well,
we're
here
because
we're
quite
new
to
podcasting.
Six
months
we've
been
going,
and
we
felt
like
this
was
a
way
to
learn
a
lot,
meet
people,
get
brand
exposure,
all
of
that
stuff.
Yeah,
because
it's
not
something
that
I
would
expect
a
podcast
to
be
here.
What's
your
aim
for
the
event?
It's
really
about
visibility
for
us
because
we're
not
celebrities,
as
you
know,
and
we
thought
at
least
we'll
stand
out
and
we
could
be
a
visitor
like
everyone
else,
but
we
didn't
want
to
be
like
everyone
else.
And
we're
actually
meeting
a
lot
of
people
as
a
result.
Really
helpful.
How
have
you
found
the
event
so
far,
Alison?
Oh,
it's
great.
There's
so
vibrant,
so
many
fabulous
people.
It's
really
been
worthwhile
for
us
so
far,
which
is
very
good.
What
are
you
hoping
to
get
out
of
this,
out
of
the
conversations
that
you're
having?
Probably
some
contacts,
collaborations,
exposure,
like
learning.
We
have
learned
so
much,
actually,
which
is
probably
a
huge
part.
Yeah.
It's
really
good
to
meet
you
both.
Thank
you
for
your
time
today.
Thank
you.
Thank
you.
Thanks
so
much.
I
am
Ollie
Mann
and
I'm
a
veteran
podcaster.
I've
been
doing
it
since
2007.
Can
you
believe
since
you
were
in
diapers.
I
was
podcasting
in
2005,
so
since.
I
was
in
diapers.
Yes,
yes,
yes,
you
lose
that
one.
So
why
are
you
here?
Basically,
for
the
social,
like,
happenstance.
Of
bumping
into
people
that
I
once
worked
with
or
knew.
I
tried
in
previous
years
to
go
to
sessions,
and
I
realized
that
it's
just
people
plugging
their
own
stuff
and
you
can't
really
hear
what's
going
on.
Much
better
just
walk
around
and
bump
into
people.
If
you
know
enough
people
to.
As
a
sort
of
starter
pack,
then
you
can
bump
into
people
and
then
they
can
introduce
you
to
other
people,
and
then
you
get
free
alcohol
as
well.
So
that's
what
I've
been
using
my
podcast
show
ticket
for,
for
the
last
few
years
now,
and
it
usually
works
out
pretty
well.
And
you
have
been.
You've
been
podcasting,
as
you
say,
since
2007.
So
a
relative
newcomer
in
comparison
to
me.
No,
no,
no.
But
why
would
we
know
you?
You.
You
did
answer
me
this,
right?
I
did,
yes.
So
that
was
the
hit.
Answermethispodcast.com
which
is
my
show
with
Helen
Zaltzman,
which
ran
from
2007
until,
I
think,
2021
in
various
forms.
Weekly,
then
fortnightly,
then
monthly.
It's
a
Q
and
A
show.
We
answer
the
audience's
questions
with
hopefully
amusing
answers.
It's
like
any
questions,
but
with
knob
gags.
And
then
in
2021,
we
retired
it
because
we
got
to
our
400th
episode,
and
it
felt
like
it
was
interesting
at
that
point.
It
felt
like
podcasting
had
got
to
a
stage
where
to
do
something
interesting,
you
needed
a
team
of
40
people
and
to
be,
you
know,
sold
to
the
New
York
Times.
And
then
what
happened,
I
guess,
is
like,
over
the
last
four
years,
we
realized
that,
actually,
no,
there's
a
huge
crowd
of
people
that
have
just
come
into
podcasting
that
are
quite
happy
to
hear
two
people
chatting.
And
some
of
those
shows
actually
aren't
very
good.
And
we
sort
of
thought
we
kind
of
mastered
two
people
chatting
15
years
ago.
Why
don't
we
just
do
that
again?
So,
yes,
we
brought
it
back
recently,
which
has
been
really
exciting
because
it's
a
completely
different
audience
that
we're
kind
of
aimed
at
in
a
way,
because,
A,
we're
trying
to
make
the
show
relevant
to
people
who
have
never
heard
of
us
and
don't
know
who
we
are.
So
it's
not
just
a
sort
of
cult
classic
thing,
but
actually
has
relevance
in
the
world
of,
I
don't
know,
Shagmari,
Danoid
and
that
sort
of
thing.
But
also,
secondly,
talking
to
our
core
audience
has
changed
because
of
things
like
Patreon.
We
can
now
actually
monetize
the
positive
feelings
that
people
had
about
us.
Whereas
that
used
to
be
something
that
was
just
a
nice
to
have.
We
can
redo
anything
with.
So
answer
me.
This
is
back,
which
is
great.
Are
you
doing
it
with
anybody?
You
know,
big,
like
Acast
or
whatever
or.
Yeah,
the
show's
on
Audi,
which
is
a
smaller
sort
of
ad
network
in
the
uk.
We
chose
them
because
they're
nice
people.
There's
two
of
them
that
work
in
an
office
and
we
know
them
both
and
we
can
pick
up
the
phone
to
them
and
we
trust
that
when
we
say
we
don't
want
to
take
that
particular
category
of
advertising
because
we
don't
want
to
support
guns
or
whatever
it
is,
that
they'll
be
understanding
and
helpful
with
that.
But
yes,
like
I
say,
the
big
change
really
is
the
Patreon.
I
mean,
within,
I
think,
three
days
of
us
announcing
that
we
were
coming
back,
we
had
750
paid
new
subscribers
on
Patreon,
which
is
just
like
a
really
nice
case
study
in
give
something
people
they
really
like
15
years
for
free,
take
it
away
and
then
so
you
can
have
it
back.
So
that's
been
really
lovely.
But
what's
been
interesting
is,
and
we
were
just
chatting
about
this
off
Mike
James
is
we
made
the
announcement
we
were
coming
back
in
January
knowing
that
that
would
only
be
big
news
for
the
people
that
used
to
follow
us
back
in
the
day.
But
that
was
a
large
audience.
10
years
ago.
We
used
to
get
around
160,000
downloads
a
show.
I
know
that
stats
have
changed
and
probably
by
modern
standards,
let's
say
half
of
that
is
accurate
by
the
kind
of
reporting
you
have
these
days,
but
we're
kind
of
currently
attracting
about
half
that
again.
So
you
kind
of
think,
okay,
so
there's
probably
about
40,000
people
that
like
the
show
would
like
to
hear
it
and
don't
know
we're
back
yet.
How
do
you
get
that
message
out
if
you're
not
part
of
Global
or
the
BBC
or
the
Guardian,
you
don't
have
a
marketing
budget.
And
you'd
think
the
answer
would
be
talking
to
your
fans
on
social
who
never
stopped
following
you.
But
actually,
you
know,
we
put
Facebook,
videos,
X
videos,
Instagram,
whatever,
and
the
reaction
was
really
positive.
Like
I
say,
big
sign
up
on
Patreon.
But
we're
realizing
as
we
post
new
photos
and
content,
that
every
time,
every
week
there's
people
saying,
oh,
I
didn't
realize
you
were
back.
And
you
sort
of
think,
well,
if
that
content,
you
know,
the
show
you
love
that
you
followed
for
years
is
back,
isn't
content
that
is
being
pushed
by
the
social
networks
to
the
fans
of
your
show,
what
are
they
pushing
instead?
And
that's
been
a
little
Bit
dispiriting.
So
we've
had
to
try
and
do
the
old
fashioned
stuff.
Adam
Buxton
gave
us
a
shout
out
on
his
show
a
few
weeks
ago
because
we
kind
of
figured
our
audience
are
probably
still
listening
to
him.
Miranda
Sawyer
wrote
a
piece
with
us
in
the
Observer.
Kind
of
like,
you
know,
the
punks
of
podcasting,
a
bat
kind
of
vibe.
So
that's
all
really
nice,
but
it's
amazing
how
much
harder
it
is
to
cut
through
these
days
when
every
celebrity
has
a
podcast.
Even
if
you're
doing
something
that
has
an
audience
that
would
love
to
know
that
it's
there.
If
only
you'd
have
sent
a,
you
know,
a
Press
release
to
editorodnews.net
yeah.
I
know,
I'm
sorry,
I
didn't
actually
genuinely,
I
spoke
maybe
I
thought,
oh,
you'd
spot
it
and
that
would
be
cooler.
But
you
didn't.
Oh,
yes,
there
you
go.
Ollie,
it's
great
to
see
you
again.
Yeah,
love
to
see
you,
James.
Thank
you.
The
excellent
Ollie
Mann.
Finishing
that
set
of
people
from
the
podcast
show
over
the
last
couple
of
days.
As
you
can
tell
from
my
voice,
yet
it's
all
conferenced
out.
But
very
good
to
see
loads
of
interesting
people.
Now,
there
are
lots
of
different
ways
to
get
in
touch
with
us.
You
can
use
fan
by
using
the
link
in
our
show
notes.
Super
comments
on
true
F
boosts
everywhere
else
or
email.
And
we
share
all
of
the
money
that
we
make
between
Sam
and
myself.
Some
boosts
coming
in.
There
was
something
from
Silas
on
Linux.
He
was
there
at
the
recording
and
he
was
terrified
as
soon
as
I
put
a
microphone
underneath
his
face
to
read
out
his
message.
But
that
was
nice.
Seth
here
saying,
great
idea
to
use
podcasters
as
voiceovers
for
ads.
That's
related
to
Acast's
talent
voiced
ads
that
we
had
on
this
show
last
week.
I
was
on
Canada.
I
was
from
Canada
a
couple
of
weeks
ago.
And
Bruce,
the
ugly
quacking
duck,
quite
likes
that,
sent
us
a
row
of
ducks.
22,
22
sats.
You
both
still
sound
good.
Great
job.
73.
Well,
that
was
because
we
use
Clean
Feed.
And
in
the
audience
yesterday
for
the
live
version
of
this
show
was
the
man
from
Clean
Feed
himself.
Probably
would
like
us
to
say
that
we
should
have
recorded
the
whole
thing
on
CleanFeed
anyway
and
then
it
wouldn't
have
failed.
But
still,
there
we
are.
And
finally,
finally
lyceum
sending
me
1111
SATS.
That's
a
bag
of
Richards.
And
he
says
congratulations
on
the
award.
Yes,
because
I
ended
up
picking
up
an
award
at
the
podcast
show,
which
was
nice.
Thank
you
to
our
noteworthy
19
as
well
all
of
our
power
supporters,
including
Elias,
our
newest
one,
who
went
to
the
podcast
show
and
we
both
saw
him.
So
that
was
excellent.
And
in
terms
of
my
week,
it's
been
a
fun
week
full
of
travel
and
you
might
tell
that
I
am
in
in
British
knackered.
So
there
we
are.
That's
how
my
week
has
been.
Sam
has
had
an
excellent
week.
He
tells
me
some
exciting
news
about
the
Trufans
that
may
be
becoming
a
podcast
host
very
shortly
and
lots
of
other
things
to
come.
Next
week
we're
going
to
be
delving
into
the
mystery
of
secure
RSS
or
L402.
That's
going
to
be
a
thrill
and
an
excitement.
That's
why
we
have
chapters.
But
that's
it
it
for
this
week.
Podcast
stories
from
the
event.
And
by
the
way,
Apple
spoke
here
and
a
lot
of
other
people
spoke
here
too.
Podcast
news
from
the
event@the
Pod
News
Daily
Newsletter
podnews.net
for
you
to
go
there.
Don't
forget
to
support
our
show
either
streaming
sats
or
press
that
button
if
you've
got
a
funding
button
in
your
app
to
go
to
weekly.podnews.net
to
be
a
long
term
supporter
of
us.
That
would
be
very
kind
of
you.
And
our
music
is
from
TM
Studios.
Our
voiceover
Sheila
D.
Our
audio
recorded
using
CleanFeed
normally,
not
today
or
yesterday.
We
edit
with
Hindenburg
and
we're
hosted
and
sponsored
by
Buzzsprout.
Start
podcasting.
Keep
podcast.
